If you want to innovate in your company, organization, or association, one way is to outsource your innovation by partnering with experts.  This is a great way to research new product ideas, marketing campaigns, and a host of other valued-added solutions for your customers and clients.  In fact, if you do it right, you can even partner with a collection of experts and they can be your research team.  Stay tuned for more thoughts on how to outsource your innovation!

As CNN points out, the latest product innovation appearing at the corner coffee shop just might be a super-caffeinated donut:

“A molecular scientist who moonlights as a café owner [has] developed a way to add caffeine to baked goods, one that eliminates the natural, bitter taste of caffeine… The amount of caffeine in his creations can vary, but Bohannon can easily put 100 milligrams of caffeine — the equivalent of a 5-ounce cup of drip-brewed coffee — into the treats he plans to market under the “Buzz Donuts” and “Buzzed Bagels” names.”

This is more than a half-baked idea (pun intended) — there are already plans afoot to sell these caffeinated creations to companies like Krispy Kreme Doughnuts, Dunkin’ Donuts and Starbucks. Nutritionists, of course, are aghast at the idea of doing anything to encourage the development a “super caffeine generation” that consumes way too many calories and way too much caffeine.

[image: Buzz Donut via AP]