The company that plays together, innovates together
Wednesday, February 8th, 2006
Ulla-Maaria Mutanen, a doctoral researcher from Helsinki, has provided a number of insights and commentary from the LIFT06 conference in Switzerland on her Hobby Princess blog. One of the most interesting speakers at LIFT06 was Matt Blackbelt Jones of Nokia, who explained why the concept of “play” is so important in the development of innovative mobile devices:
“In Vygotskian psychology, play (in children) is the principal process of learning. Play links with improvising and exploring new things. Currently big corporations are realizing that in order to make their customers play, they have to start playing themselves. Those who are interested in innovation, should also be interested in play.”
Interestingly, this concept of play is starting to gain currency with corporate executives. Check out an earlier guest blog post (Work as Play) from Douglas Rushkoff, who explains the difficulty of creating a playful, innovative work environment:
Establishing a playful career or company isn’t as easy as it looks. It doesn’t require expensive consultants, trips to the woods, or the reinvention of a company’s culture based on some abstract ideal. But it does mean going against much of what we’ve been taught about competition and survival—not just in business school, but for the past five centuries! Still, just as people have stopped relating as individuals to their brands and opted instead to become members of brand cultures, producers in a renaissance era must come to think of their companies as collaborative mini-societies, whose underlying work ethic will ultimately be expressed in the culture they create for the world at large.
Tags: Nokia LIFT06 Finland innovation
[image: Matt Blackbelt Jones of Nokia, via Hobby Princess]
