The Dyson School of Design Innovation
Tuesday, November 14th, 2006
James Dyson, the founder and owner of Dyson, the eponymous British maker of innovative household cleaning machines (e.g. vacuum cleaners), is launching a new school of design and innovation in England in 2008. Needless to say, the Dyson School of Design Innovation will be the first school of its kind in the UK. According to the school’s website, it appears that the educational programs will focus on teens (ages 14-19), but will also offer coursework to adults who want to sharpen their skills. With funding from the government and support from corporations such as Rolls-Royce and Airbus, the school will attempt to produce the next generation of innovators within the UK.
As Influx Insights points out, there are at least four reasons why the launch of the new design and innovation school is a smart move for the Dyson brand:
(1) It establishes the brand as a thought leader in the world of design innovation;
(2) The company can discover and nurture new talent through this school;
(3) They can invite other design innovators to teach and build programs and can learn from them;
(4) It’s permanent and enduring.
[image: Dyson School of Design Innovation]
