The Creating Blue Oceans blog consistently provides illuminating case studies of companies that are leveraging the power of Blue Ocean Strategy. Recently, Gabor George Burt highlighted the blue ocean thinking at Seattle-based Brown Paper Tickets:

“We were recently tipped to the exploits of Brown Paper Tickets which seems poised to take the event ticketing and distribution world by storm. Brown Paper Tickets enables even the smallest of merchants to become an event producer and ticket distributor. All one needs to do is plug in the event information and then direct people to the Brown Paper Tickets website to purchase a ticket. So if you are having a charity luncheon for ten people, or a concert for ten-thousand, Brown Paper Tickets can handle the entire ticketing and distribution process.”

Brown Paper Tickets has also been profiled by Springwise, which explained how the company is fast becoming a “consumer- and vendor-friendly alternative to Ticketmaster.” For example, Brown Paper Tickets offers buyers low ticketing fees ($0.99 per ticket plus 2.5% of the sale price), thereby enabling individuals, small businesses and nonprofit organizations to sell tickets to their events quickly and cheaply.